Privacy Policy

Effective Date: December 1, 2025

Welcome to The eBike Shop Colorado (“we,” “us,” or “our”). We are committed to protecting your privacy and safeguarding your personal information.

This Privacy Policy explains how we collect, use, disclose, and protect your information when you visit our website, purchase products, use our services, or otherwise interact with us. By accessing or using our services, you agree to the practices described in this Privacy Policy.

1. Information We Collect

Personal Information

We may collect personal information that you voluntarily provide, including but not limited to:

Contact Information: Name, email address, phone number, and mailing address
Account Information: Customer account details, order history, warranty information, and service records
Payment Information: Credit or debit card details processed securely through third-party payment providers (we do not store full payment card information)

Non-Personal Information

We may automatically collect certain non-personal information, including:

Usage Data: Pages visited, products viewed, search queries, and interactions with our website
Device Information: Device type, operating system, browser type, IP address, and unique device identifiers
Location Information: Approximate or precise location data, when permitted, for features such as store services, delivery, or route-related functionality

2. How We Use Your Information

We use the information we collect for the following purposes:

Service Delivery: To process orders, manage accounts, fulfill warranties, provide customer support, and deliver products and services
Communication: To send order confirmations, service updates, security notices, and respond to inquiries
Business Improvement: To analyze trends, improve website performance, enhance user experience, and develop new features
Legal and Security Purposes: To comply with applicable laws, prevent fraud, enforce our policies, and protect our business and customers

3. Sharing of Information

We may share your information in the following situations:

Service Providers: With trusted third-party vendors who assist us with payment processing, shipping, marketing, analytics, or customer support. These providers are required to protect your information and use it only for authorized purposes
Legal Obligations: When required by law, regulation, subpoena, or court order, or to protect the rights, safety, and property of The eBike Shop Colorado, our customers, or others
Business Transactions: In connection with a merger, acquisition, sale of assets, or similar business transaction, where personal information may be transferred as part of the transaction

4. Your Privacy Rights

Depending on your location and applicable laws, you may have the right to:

Access, correct, or delete your personal information
Request a copy of your personal data in a portable format
Opt out of marketing or promotional communications at any time

Requests may require identity verification and are subject to legal limitations.

5. Data Security

We implement reasonable administrative, technical, and physical security measures to protect your personal information. While we strive to use commercially acceptable means to protect your data, no method of transmission over the internet or electronic storage is completely secure.

6. Data Retention

We retain personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, comply with legal requirements, resolve disputes, and enforce our agreements. When information is no longer required, it is securely deleted or anonymized.

7. Children’s Privacy

Our services are not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If we learn that such information has been collected, we will take appropriate steps to delete it promptly.

8. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date. Continued use of our services after changes are posted constitutes acceptance of the revised policy.